Overall best time to post on Instagram for likes, comments and shares Do you have specific targets around building awareness, higher engagement, or driving traffic? What does success look like to you, and when have your posts achieved that success in the past? Your past wins are a key guideline for when you should be posting overall.īonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. (Though we have plenty more tips on getting free Instagram likes if you’re interested).īut beyond that, it’s also important to be clear on your goals for your Instagram marketing strategy. Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. This means that, if all else is equal, a newer post will show up higher on the newsfeed than an older one. The Instagram algorithm prioritizes recency, so posting when your followers are online is key. That’s because every brand on social media caters to a unique audience with unique behavior patterns.īut don’t give up hope! There are certain best practices that social media marketers can follow to yield great results across the board. Free 30-Day Trial Is there a best time to post on Instagram?Įach brand has a slightly different sweet spot for posting on Instagram.